GDIT
RAVEN by GDIT
Government | Video Production | Photography | Animation | Retouching | Digital Design
As a global technology company that focuses on innovative solutions for every agency across the U.S. government, GDIT needed a fresh way to spotlight their latest innovation. RAVEN is a mobile command center that is packed with incredible technologies that are mission critical in challenging situations and locations, such as in an emergency response to a natural disaster.
Our objective was to create an informative yet engaging ad and capture several heroic stills for RAVEN in order to convey the vehicle’s features and capabilities within a compelling narrative. Ultimately, we needed to create visual content that turned heads across multiple government agencies, thus getting more eyes on RAVEN and generating leads for GDIT.
This was an incredible opportunity for us to stretch our creative muscles and make a compelling ad that got the attention GDIT needed. First, we developed a concept that was designed to showcase RAVEN’s modular nature, onboard technologies, and all-terrain capabilities: a hurricane that devastates Florida.
This approach allowed us to show RAVEN as it gets activated, prepped, in-route, and on site coordinating an emergency response. This storyline was crafted to make a statement emotionally by creating a sense of urgency within the narrative.
Once the creative direction was solidified, we got right to work building our crew while planning the shoots; a three-day production that required us to capture RAVEN in several situations to cover the concept.
All said and done, we generated enough of a content library for RAVEN that contributed to a full-length video for the RAVEN landing page and cutdowns for social media sites like LinkedIn.
Social Cutdown for LinkedIn
Social Cutdown for IG Reels
In addition to the video ads, we also captured heroic photographic stills of the RAVEN for GDIT to use across all digital and print platforms. These images show off the fierce look of the vehicle while highlighting many of the technologies and capabilities packed inside.
Ultimately, these pieces were designed to grab attention and engage customers, both virtually and in person. Online, the RAVEN videos have received thousands of impressions on GDIT’s social channels, leading to higher awareness of their mobile command center and the larger communication technologies they’ve built to support it.
In 2024, GDIT participated in several industry trade shows and featured RAVEN at each event. The videos were prominently displayed so attendees would be drawn in to learn more about the vehicle and its capabilities.
